SUMMARY
Bobby, with 12 years of experience in advertising, specializes in both ATL (Above the Line) and digital communications. His journey began with JWT, a renowned agency where he honed his skills in ATL and through-the-line strategies. Throughout his journey, he has successfully overseen numerous projects for both local and international clients, such as Nissin, Shell, Nokia, Ferrero Rocher, and Friso.
In early 2019, Bobby made the transition to Cheil. During his time there, he managed a diverse range of clients across multiple sectors, including well-known brands like Samsung, Lucozade, Kinder, MTR, Central Market, and King Fook Jewllery.
SKILLS
Mac & PC using
Illustrator & Photoshop
LANGUAGES KNOWN
Native Cantonese
English (Conversational)
Mandarin (Conversational)
Japanese (Level N1 - Conversational )
ACCOMPLISHMENTS
MAR 2023 - Present
(Creative Director) Cheil, Hong Kong
Clients: Samsung, Heng Seng Bank, Promise, Allianz
FEB 2019 - FEB 2023
(Senior Copywriter) Cheil, Hong Kong
Clients: Samsung, Suntory, MTR, Central Market, Lee Garden Association, King Fook Jewellery, Darlie, Kinder
OCT 2014 - JAN 2019
(Copywriter) J.Walter Thompson, Hong Kong
Clients: Nissin, Nokia, Ferrero Rocher, Shell, Carlsberg, Friso, Microsoft
JAN 2014 - SEP 2014
(Freelancer) J.Walter Thompson, Hong Kong
JAN 2013 - DEC 2013
(Freelancer - Art director , visualizer)
APR 2012 - DEC 2012
(Design Assistance) Bunpei Ginza, Tokyo, Japan
JUL 2008 - AUG 2010
(Associate Art Director) J.Walter Thompson, Hong Kong
JUN 2007 - SEP 2007
(Internship) J.Walter Thompson, Shanghai